Effective Digital Marketing Systems. Today, the vast majority of businesses are failing with their digital marketing efforts, because they: Lack of a defined digital marketing strategy, lack of an effective digital marketing system and they treat all their prospects the same way, regarding their stage in the buying process. Most companies take a broad approach, trying to appeal to anybody and everybody, hoping something will stick.
According to Google, 97% of consumers use the Internet to search for local businesses and to buy products and services. Having a strong online presence is a crucial component of your business strategy, no matter what size your business is or what industry it belongs to.
For any company doing business today, setting up an online identity in today’s digital world is essential. Whether it’s through a social media page, a company-branded email or a website, an online presence will help you attract new customers and strengthen relationships with your existing ones. By engaging customers online, we can find new customers and grow your business. The advantages the internet offers are limitless and can help your business not only get off the ground, but thrive in a competitive marketplace.
Unlock exponential growth in your business, sales and revenue with an effective digital marketing strategy & system. We have created an effective digital marketing system called OPBOM. “Online Presence Building, Optimization and Management”. The main objective of our digital marketing systems is to help companies build, optimize and manage effective online business presence that allows them to acquire visibility, differentiate from the competition and increase its sales and revenue quickly and effectively.
Today having a defined target market is more important than ever and the best way to achieve success in an increasingly competitive market is to develop effective digital marketing strategies, geared towards a specific niche market. We seek to identify the most beneficial target market for the company, identify what the problems and needs of this market are and discover what type of information they are looking for, where they are looking for it. and how they are looking for it.
Market Discovery is knowing everything we can about our market… where prospects ‘hangout’ online, how to keep up with trends, upcoming keywords, what their latest interests are, and more. We do market discovery by doing a series of steps that allow us to get information about our market, prospects, and competitors. Market Discovery is important because it allows us to know what the market cares about, what the market wants to buy and what Content to create.
A competitive analysis is a strategy where we identify our major competitors and research their products, sales, and marketing strategies. By doing this, we can create solid business strategies that improve upon your competitor's. A competitive analysis helps us learn the ins and outs of how our competition works. It also helps us identify what they're doing right and opportunities where we can easily one-up them by using a strategy they haven't taken advantage of.
What people search for online makes up 90% of our Digital Marketing efforts. Keywords are the things that people search on google for to find stuff essentially or search in any search engine online so that the words and phrases that people are actively using to find information to find websites, to find resources on the internet or even to find products.
Copywriting is absolutely critical to our digital marketing success because it’s the WORDS that sell! Great copy is all about expressing the benefits of a product or service and NOT the features. We use copy on all the pages of our web site!, in the Opt-in Form Pages, In the emails we send to our list, in all the posts we make for Social Media, in our Google ads, FB Ads, and any other ads!
A website is one of the best tools to grow our business. While a social media presence can be a great asset, it doesn’t provide the same level of marketing opportunities or credibility that a website does. In fact, 92 percent of consumers prefer to get information from a business’s website rather than their social media page, and the website makes a business appear more credible.
The seven step is the optimization SEO of our website for the most appropriate keywords. In today's competitive world, search engine optimization is more important than ever and it is necessary for every company to understand the true meaning of SEO as well as the potential it creates for every business. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
A blog is a long-term marketing asset that will bring traffic and leads. Business blogging helps us to rank our website in search engines and get found when people search for industry-specific products or services. Thus, a blog enables us to attract organic traffic and familiarize people with our business. The more blog posts we publish, the more indexed pages we create for search engines to display in their results.
Choosing the right social media platform will be important since it could be our audience’s first exposure to our company. Each social media channel has unique features and services, so setting specific goals will help us determine which channel will help us reach them. The purpose of social media is to help us ENGAGE with our target market, PUBLISH our content, and help others DISCOVER our content & products.
The creation and sharing of relevant and useful content is one of the factors that will determine the success of our marketing efforts. Is very important that we take the time to plan, optimize and create relevant content according to the specific needs of our target audience. Creating and sharing valuable information will help us bring leads, and customers.
Content curation is the process of searching for information relevant to the interests of our target audiences and optimizing this information, using keywords and phrases, and sharing this content on multiple digital channels with the purpose of boosting brand awareness and attract the interest and attention of our target audiences.
Content optimization is a process through which we seek to optimize our content using keywords and phrases that are relevant to the interests of our target audience with the purpose of obtaining a better positioning in the results of the search engines and thus attract qualified traffic to our websites with the purpose of converting this traffic into prospects.
Distribute your content to new sites, channels, and networks. Through content publishing, we are looking to provide valuable information to our audience as a means of attracting attention, generating leads and sales, and building brand awareness and credibility.
Each marketing channel provides a different user experience. Simply copying and pasting the same message across all our marketing channels may save us time, but it is not an effective strategy. Is important to share our content according to the characteristics of each channel.
Content Syndication is fifteen element of the OPBOM system. Sharing your content with others increases your reach and brand awareness. It can also drive traffic back to your owned channels, generate newsletter subscribers, or increase your followers on social media.
Grow your audience, target the right people, build high-quality traffic and acquire more customers with a Content amplification strategy. Through content amplification, we increase the value of your content and reach the largest audience possible by amplifying it on channels where potential customers are already engaged.
Traffic Generation is the seventeen element of the OPBOM System. If you don't have traffic, you don't have leads, & if you don't have leads, you don't have customers and if you don't have customers you don't have sales and don't have revenue. is important to have an effective traffic generation strategy and system in place.
Lead Generation is the eighteen element of the OPBOM system. Getting people to your website is just the first step in the Inbound marketing process. As a business owner, you are probably not as concerned about how many people come to your website as you are about how many leads are coming from your website.
Email marketing is an important part of any successful digital marketing campaign. Although social media and mobile marketing have received a lot of attention, email marketing still remains one of the cornerstones of digital marketing.
Monitoring is the twenty element of the OPBOM system. By monitoring our marketing activities and analyzing the results and data obtained, we can correct, improve and make changes in our strategies with the objective of obtaining the best results.
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