Effective Competitive Analysis. A competitive analysis is a strategy where we identify our major competitors and research their products, sales, and marketing strategies. By doing this, we can create solid business strategies that improve upon your competitor's. A competitive analysis helps us learn the ins and outs of how our competition works. It also helps us identify what they're doing right and opportunities where we can easily one-up them by using a strategy they haven't taken advantage of.

Every company can benefit from a regular competitor analysis. By performing a competitor analysis, we'll be able to:

Identify gaps in the market
Develop new products and services
Uncover market trends
Market and sell more effectively

How to do a Competitive Analysis

We determine who our competitors are.
We determine what products our competitors offer.
We research our competitors sales tactics and results.
We analyze how our competitors market their products.
We take note of our competition's content strategy.
We analyze the level of engagement on our competitor's content.
We observe how they promote marketing content.
We look at their social media presence, strategies, and go-to platforms
We perform a SWOT Analysis to learn their strengths, weaknesses, opportunities, and threats.

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