Content syndication is a form of syndication in which our content is made available from one website to other sites. Sharing our content with others increases our reach and brand awareness. It can also drive traffic back to our owned channels, generate newsletter subscribers, or increase our followers on social media.

Some of the benefits of Content Syndication are:

Distribute your original content to new sites, channels, and networks.
Fill content gaps.
Become a thought leader in your field.
Diversify your content.

How to Syndicate Content

We republish our latest content on bigger websites, with more readers and higher authority than ours.
We Syndicate old content on websites that have roughly the same audience and level of authority as ours.
We guest post on a bigger publication and syndicate later on our website, Medium, or LinkedIn.
We use paid platforms like Outbrain and Taboola to get your content on major publications.

We republish our latest content on bigger websites
We republish our latest content on bigger websites, with more readers and higher authority than ours. When we syndicate our content to a bigger publication, we amplify our reach. However, since readers can consume the entire piece of content directly on the third-party website, there's little incentive for them to check out the original source. So only a small percentage of the readers will visit our website.If our main goal is to increase our brand awareness, then syndicating on major publications is the way to go.

We Syndicate old content
We Syndicate old content on websites that have roughly the same audience and level of authority as ours. If we want to focus more on a niche audience, then we should consider syndicating content to smaller, more focused publications. Ideally, we need to look for publications with similar authority and readership as our blog. They might also allow more contextual links so we can reference back to our blog from the article. It's a great way to let their readers discover more content on our blog and generate new leads.

Guest post on a bigger publication
We guest post on a bigger publication and syndicate later on our website, Medium, or LinkedIn. Sometimes it's worth publishing on a big site first, as they might only be interested in fresh, original content. We get the benefit of getting our thought leadership in front of a big audience that otherwise wouldn't have reached our content. After a while, depending on the publication, we're free to republish that piece to our audience and social channels.

How to Find Content Syndication Partners

There are numerous tools we can use, including BuzzSumo, Ahrefs, SEMRush -- just to name a few. We can check any website's latest backlinks for content syndication opportunities.

Most likely, the easiest place to start is a Google search. Look for articles that mention:

"originally published in"
"republished with permission"
"originally appeared on"

When our content is promoted through a different channel, there's a higher chance our audience will interact with it. For instance, if we have a content offer we want to pull more people towards, try incorporating a promotion into our email marketing strategy.

Using paid ads.

Paid advertising is one method we can use to amplify our content. There are so many different paid ad opportunities, but the three that can give us more content exposure are:

Pay-per-click (PPC) advertising.
Paid social media ads.
Paid ads on video platforms, like YouTube.

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