Through content amplification, we increase the value of your content and reach the largest audience possible by amplifying it on channels where potential customers are already engaged.
Some of the benefits of content amplification are:
Grow your audience
Target the right people
Build high-quality traffic
Acquire more customers
TOP Content amplification platforms
Quora
Medium
PR Newswire
Facebook Ads
Pinterest Ads
Reddit
Instagram Ads
Quora
Quora is a forum-based platform that lets users ask, answer, or edit questions that are related to any topic or industry.
Companies can use Quora to get to know their audience and show their industry expertise. When showing off that expertise,
we can share related content that will support the questions asked.
Medium
Medium is a great choice for content amplification because we can connect with a specific targeted audience. Since Medium
users have to pick categories or topics they want to read about, we'll know the readers who come across our content will
be interested in our industry.
On Medium, we can share blog posts we've written or a thought leadership piece we want more eyes to see.
PR Newswire
PR Newswire is a great channel to amplify our content. PR Newswire is a base for various press releases. We can view and share
press releases, including any supporting multimedia content.
If our company has an incredible press release that's been successful in the past, we can think about mirroring it for our latest
campaign and posting it on PR Newswire. That way, it has the chance to be seen by journalists and potential leads who use the site.
Facebook Ads
Facebook Ads is an awesome method to amplify our content trough retargeting. While other social media platforms offer retargeting tools
and features, Facebook offers an array of personalization options and audience targeting to improve conversion. They also have a variety
of ad types that lets us hone in on the goal we're trying to achieve.
Pinterest Ads
Pinterest is a platform for content sharing, so it's a great place for distribution and web traffic. Pinteweyou're posting.
A huge benefit of Pinterest Ads is the ability to showcase products and content. Posts, known as "pins," are often highly visual,
like glossy images or stunning infographics. Using hashtags that are industry keywords helps audiences discover our brand.
Reddit
Reddit is a base for news and content sharing. Its members can post questions, links, or any type of content, which are then rated
positively or negatively by users. Companies can use Reddit in a similar vein to using Quora — they can answer questions in their
wheelhouse and support it by amplifying content.
We might want to consider Reddit because of its audience. The bulk of Reddit users are adults, and use the platform as a medium
to obtain news and entertainment. So if we're seeking out a channel with a broader audience for content amplification, we can consider using Reddit.
Instagram Ads
When we use Instagram Ads for content amplification, we need to keep in mind that there are many different types available for use, so if content amplification
is one of our goals, we can try going with Explore Ads or running one within the app.
If we use Explore Ads, we'll want to pick a post we've already shared and tap the "Promote" option. This isn't a specific ad type, but it gives our
previously shared post a visibility boost, so it amplifies content for us. Please note that this function, as well as Ads in general, are only available
for Instagram Business accounts.
However, Instagram has ample opportunities for content sharing, so we don't necessarily need to use their Ads system to get found. For instance,
Instagram's Explore page was created so users can find more content based on their interests. So, if we're using our best SEO skills for Instagram,
we have a high chance of earning traffic from content amplification.
Unlock exponential growth in your business, sales and revenue with an effective digital marketing strategy & system.
Previous: Content Syndication...
Next: Traffic Generation