Content curation is the process of searching for information relevant to the interests of our target audiences and optimizing this information, using keywords and phrases, and sharing this content on multiple digital channels with the purpose of attracting the attention and interest of our target audiences.

Another way that we can use to get traffic to our website is by curating other people's content. WE can use other people’s content. There are several ways we can use other people’s content or get other people to contribute. We can use other people’s content to create content faster. We recommend having about 75 25 split between our own unique content and then content that belongs to other people.

We can also leverage our own users and customers to create content for us. Our audience wants us to show them what’s best out there, for their interest, for the topic, for our industry so that is one of the ways that we curate content. For example if we see a great video in our market, even maybe from a competitor, we can share on Facebook, we can share someone else's video, we can share another news article, someone else’s blog post. A lot of times this can bring us more business.

There are different ways to curate content, whether it's a video, a blog post, an infographic. There are a few different creative ways that we can use other people’s content within our own ways to create content, where we can then of course make new content.

If you are worried about sharing other people’s content, it is important that you know that Google will actually reward us for linking out to other people and to other targeted types of themed websites within our industry, so it;s good to link out sometimes.

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