Copywriting is absolutely critical to our digital marketing success because it’s the WORDS that sell! Great copy is all about expressing the benefits of a product or service and NOT the features.

We will use copy on all the pages of our web site!, in the Opt-in Form Pages, In the emails we send to our list, in all the posts we make for Social Media, in our Google ads, FB Ads, and any other ads! On all sales pages or sales videos and also in the HTML Title Tags for SEO purposes.

The Benefit Within The Benefit

It’s not enough to express the benefits of your product or service! The real power is with “the benefit within the benefit.”

Benefit EX: “This real estate investing guide will help you build monthly residual income.”
BWTB EX: “This guide will help you make money so you can take vacations, pay for a college fund, buy a new boat, house, etc.”

Core Elements Of Copy

THE HEADLINE: Discover How-To Save Over $275 Per Month On Your Electric Bill SUB-HEADLINE: Easy Method For Managing Your Home Lighting Automatically PRE-HEADLINE: Finally! Anyone Can Cut Their Utility Costs Right Away… BULLETS: - 3 ways to control your lights without a home automation system. TAKEAWAY: Only for people that qualify as responsible homeowners… RISK REVERSAL: If you don’t DOUBLE the return on your investment in 60 days, get all your money back

Headline -> Sub-Headline -> Opener -> Establish Credibility -> Story of Discovery -> Introduction of Product -> Bullets/Details -> Testimonials -> Price -> Bonuses -> Guarantee -> Ask For Order

Where Do We Use Copy?

We will use copy on all pages of our web site!, in the Opt-in Form Pages, In the emails we send to our list, in all the posts we make for Social Media, in our Google ads, FB Ads, and any other ads! On all sales pages or sales videos and also in the HTML Title Tags for SEO purposes.

Tips For Creating Effective Copy

Tell A Story!
Use controversy or intrigue
A-I-D-A
Who I Am -> Here’s What I Can Do For You
Chain thoughts together - create a ‘slide’
Use SCARCITY when possible
Write short, easy-to-read fragment

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