At the heart of any business is its product or service, which is what makes this a good place to start. We'll want to analyze our competitor's complete product line and the quality of the products or services they're offering. At the heart of any business is its product or service, which is what makes this a good place to start.

We should also take note of their pricing and any discounts they're offering customers. At the heart of any business is its product or service, which is what makes this a good place to start.

Some questions to consider include:

Are they a low-cost or high-cost provider?
Are they working mainly volume sales or one-o purchases?
What is their market share?
What are characteristics and needs of their ideal customers?
Are they using different pricing strategies for online purchases versus brick and mortar?
How does the company differentiate itself from its competitors?
How do they distribute their products/services?

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