To gauge how engaging our competitor's content is to their readers, we'll need to see how their target audience responds to what they're posting.

We need to check the average number of comments, shares, and likes on our competitor's content and find out if:

Certain topics resonate better than others
The comments are negative, positive, or a mix
People are tweeting about specific topics more than others
Readers respond better to Facebook updates about certain content
We need to check if our competitor categorizes their content using tags, and if they have social media follow and share buttons attached to each piece of content. Both of these will act as engagement activities.

Unlock exponential growth in your business, sales and revenue with an effective digital marketing strategy & system.

Previous: We take note of your competition's content... Next: We observe how they promote their marketing...