From engagement, we will move right along to our competitor's content promotion strategy.

Keyword density in the copy itself
Image ALT text tags
Use of internal linking

The following questions can also help us prioritize and focus on what to pay attention to:

Which keywords are our competitors focusing on that we still haven't tapped into?
What content of theirs is highly shared and linked to? How does our content compare?
Which social media platforms is our target audience using and the most active on?
What other sites are linking back to our competitor's site, but not ours?
Who else is sharing what your competitors are publishing?
Who is referring traffic to our competitor's site?
For the keywords we want to focus on, what is the difficulty level?

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