Instagram is intended for in-the-moment content. To stay relevant among your audience, you’ll need to invest the resources required to post regularly. The best way to keep our followers engaged is to keep your Instagram profile up-to-date. Below, we’ll dive into how to build and maintain a successful Instagram profile.

To create an Instagram Business Account, first we need to download the Instagram app from the App Store or Google Play Store. When we open the Instagram app, we will have two choices for creating our account — Log In With Facebook or Sign Up With Phone or Email. We need to be sure we sign up with our business email so our Instagram profile isn’t linked to our personal Facebook account.

Second, we are going to enter our account details. Under Full Name, we enter our actual business name so our profile is recognizable to visitors. This name is what’s displayed on our profile; it isn’t our account username.

Third, we are going to create a username that is recognizable and easy to find. The Username is a name unique to our profile and allows other accounts to engage with our brand. For example, my username is @mnino.digital If our business name is taken, we can try to keep the first part of our business name in our username.

Four, we are going to choose the right profile picture. Our profile picture is our first impression on new visitors. For this reason, we need to keep our image consistent with our branding. We can consider using our logo or another familiar image. Instagram profile pictures are automatically cropped into a circle, so we will need to leave room around the corners of our image.

Fith, we are going to complete our Instagram bio. Instagram bios have a 150-character maximum, so our goal here is a direct, concise summary of who we are and why people should follow us. We need to tell our audience about our business using a hint of personality. In our bio, we can encourage users to take a specific action, such as using a certain hashtag or visiting our website. Our bio is the only place where we can feature a clickable URL and drive traffic to an external site.

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