Analyzing our competitor's website is the fastest way to gauge their marketing efforts. We can take note of any of the following items and copy down the specific URL for future reference:

Do they have a blog?
Are they creating whitepapers or ebooks?
Do they post videos or webinars?
Do they have a podcast?
Are they using static visual content such as infographics and cartoons?
What about slide decks?
Do they have a FAQs section?
Are there featured articles?
Do we see press releases?
Do they have a media kit?
What about case studies?
Do they publish buying guides and data sheets?
What online and offline advertising campaigns are they running?

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